Apple has reduced the price of its iPhone 16 series in Pakistan from Rs 4000 to Rs 14000. The move marks a significant shift in the company’s pricing strategy for the flagship device launched in September last year.
In the revised prices, the iPhone 16 (128 GB) is priced at Rs 361,700, while the 256GB and 512GB models are now priced at Rs 401,000 and Rs 480,250 respectively.
For the larger iPhone 16 Plus, the 128GB model is now priced at Rs 401,000, the 256GB version is priced at Rs 441,000, and the 512GB version is priced at Rs 520,000.
The iPhone 16 Pro series also reflects updated pricing, with the base 128GB model now available for Rs 446,000 and 256GB for 512GB, and the 1TB variants priced at Rs 484,500, Rs 564,500 and Rs 644,500 respectively.
Meanwhile, the high-end iPhone 16 Pro Max starts at Rs 526,000 for the 256GB model, with the 512GB and 1TB variants priced at Rs 604,500 and Rs 684,500 respectively.
Pakistan Telecommunication Authority PTA has also introduced its 2025 tax structure for import of iPhone 16 models. Taxes vary based on whether the device is registered with a passport or ID card:
iPhone 16: Rs 128,000 (Passport) Rs 153,000 (ID Card)
iPhone 16 Plus: Rs 134,000 (Passport) Rs 160,000 (ID Card)
iPhone 16 Pro: Rs 167,000 (Passport) Rs 197,000 (ID Card)
iPhone 16 Pro Max: Rs 181,500 (Passport) Rs 211,000 (ID Card)
New pricing and tax structures are expected to influence purchasing decisions as consumers evaluate affordability and value for money.
