The rise and fall of Ramadan plays – Ramadan is a time of blessing and prayers for Muslims, but for Pakistani television, it has turned into a major business opportunity. Pakistani television changes its entire color and tone for the month of Ramadan, but in the past few years, the programming of Ramadan has also become a victim of formulas. Generally, all plays are made on the formula, and now the issue of Ramadan is also the case.
Ramadan dramas, which saw that rating chats had a huge height that has been suddenly decreasing over the past years. People used to wait for Ramadan drama announcements every year, but the madness is coming to an end and here we analyze why these shows are not performing with the hype as they used to use as much as they used before.
Commercialism at its height
After the widespread success of the Barat series, Snow Chanda became the modern pioneer of Ramadan dramas. This created a trend, which resulted in an increase in Ramadan dramas every year. Millions of viewers, while doing Tun Tuning for standard family entertainment, took notice of the advertisers quickly. However, over time, these plays gradually moved to the adventures of the ad.
Although sponsorship is essential to keeping these production viable, it is difficult to ignore clear tradeism. From milk and cheese products to mobile phones, excessive products began to crawl in scenes. It not only felt difficult but also interrupted for the fans. Instead of drowning in the magical world of fiction and family dynamics, the audience was constantly reminded that they were watching sales pitch instead of a heartbreaking story.
An example of this is below:
https://www.youtube.com/watch?v=lwtpfzmxl_s
Matching couple
The chemistry of the well -known pair is the one that draws the audience to the drama and this is a established reality. What made the successful films of Sano Chanda, Chopke Chopke and even Chaudhry and Sons, which were the chemistry that the lead actors showed on the screen. In recent times, the fairy tale has also been widely seen in the fairy tale due to the chemistry of the lead couple. This is something that is no longer being copied.
Many young actors have now been thrown together to make the drama and there is no story to support their chemistry. This prevents the audience and thus the audience of Ramadan dramas is decreasing day by day. There are no longer Arsenal and Ajaya or Maino and Fazi.
Repeated story lines
How many cousins can the audience see before getting tired? Yes, getting two cousins and marrying them is the easiest story of real life in our country, we see that it is happening in our dramas. But at this point, most of these stories are being repeated for years. Queen of Ramadan dramas, author Sima Akram Chaudhry, also took a break and said in an interview that he stopped writing the show because he felt that he had nothing new to write and the stories were happening again and again.
Not so scientific formula
What he used to do in Snu Chanda was the salvation of a girl and her dreams. What we used to do among you was a soft male character who empowered his women, and what he worked in Chaudhry and sons was how to stop the trauma of the generation and not be moved to the next generations. But the channels believed that keeping two cousin families with the leads all the time with the leads until they were in love, they work with the audience and they make a copy of each channel in two dramas every year. Result: significantly reduction in viewers and hype.
Stardum tickets
Ramadan plays began to gain high rankings of the year and the main leads became stars overnight. This is the reason why they started to become a launch launch pad for the star children overnight. People are now signing Ramadan plays as a stardum ticket overnight. The casting roles are not being done. Yes, sometimes it works, but most of the time is firing. The makers are still using the old hit couples to get the eyebrows as they did this year and the heart with the guardian.
Not the Ramadan soul
Ramadan plays began to connect with the audience as they were embedded in the culture of Ramadan, a fundamental story of Ramadan was continued in the shows. It was realized and fans according to Ramadan managed to connect with him in connection with marketing. Initially, these shows also felt the departure of Ramadan, but now many stories are now completely disconnected from the basis of the basic Ramadan and it goes away from the overall experience of seeing. Thus they were adding Ramadan to the shows before:
https://www.youtube.com/watch?v=rf9g6zyqyy4
Ramadan dramas and makers of the makers need to be a serious re -invention now and the makers need to stop recycling scripts!
